Entrepreneurship & Digital Business

About Course

This intensive course equips learners with end-to-end skills to transform ideas into profitable digital ventures. From validating market opportunities and building legal foundations to mastering e-commerce, AI-driven marketing, and scalable growth strategies, students will learn through real-world case studies (Glossier, Dollar Shave Club), financial simulations, and hands-on tool labs (Shopify, Google Analytics, Klaviyo). Emphasis is placed on ethical practices, future trends (Web3, AI), and building resilient business models in volatile markets.

Learning Outcomes

Upon completion, students will:

1. Validate business ideas with ≤$500 using MVP frameworks.

2. Build a legally compliant e-commerce store with ≥80/100 PageSpeed score.

3. Design a CAC:LTV ratio-optimized marketing funnel.

4. Calculate break-even points, profit margins, and emergency funds.

5. Develop a 12-month scalability roadmap with automation milestones.

Who Should Take This Course?

• Aspiring entrepreneurs seeking actionable launch skills

• Small business owners transitioning to digital

• Corporate innovators driving intrapreneurship

• Side-hustlers scaling to full-time ventures

Pedagogical Approach

• 30% Theory: Lean startup principles, digital law, behavioral economics

• 50% Hands-On: Tool simulations, financial modeling, A/B testing

• 20% Case Studies: Failed/pivoted startups, unicorn scaling journeys